BIRMINGHAM, Ala. (WIAT) — Rapper, actor, producer and the founder of the Big3 pro-basketball league, Ice Cube, is in Birmingham this Saturday.
He’s back in the headlines for a new business venture, a 3-on-3 pro league. This is the third year since its first tip off in 2017. This time around, the season began in the Summer, right after the NBA championship.
In the interview, Ice Cube taps on the success of the Big3, success in the sports industry and family.