Find a prom dress this season on a budget


With prom season underway, students have countless options whether they have a strict budget or none at all. 

CBS 42 visited a high-end boutique and a thrift store to gain an understanding of how much a student can expect to spend on a prom dress. 

At Clothes Tree by Deborah in Birmingham, the average prom sale is $500 to $600; however, some highly embellished dresses can cost as much as $2,000.

“Saturdays we have a line of about 25 to 30 people waiting to get into dressing rooms,” said Clothes tree Owner Deborah Wiggins. “So we added a lot of mobile dressing rooms in different rooms just to take care of the girls.”

Though the store does sell dresses worth hundreds of dollars, Wiggins said some clients do limit their budget to $200 as soon as they walk in the door and she has several options that meet that budget.

For students searching for options well below $200, several thrift stores sell prom dresses. 

Lovelady Thrift Store has two locations in the Birmingham area. 

CBS 42 visited the Irondale location and found more than 100 prom dresses on the racks priced between $20 and $100. 

Some of the dresses still had the original tags attached showing they were once priced upwards of $300. 

The thrift store’s proceeds benefit the Lovelady Center which helps women who are down on their luck reshape their lives and gives them the skills they need to re-enter the workforce. 

Production Manager Alina McCoy entered the program seven years ago. 

“It has changed my life,” McCoy said. “I see change in people’s lives every single day. It is a great, great program to be in.”

When asked where she would be if she had not found the Lovelady Center, McCoy responded: “Dead. Probably dead.”

Prom style shoes, handbags, and accessories can also be easily found at thrift stores. 

Prices at the Lovelady Thrift Store are between $3 and $19 for shoes and about $5 and up for purses. 

Lovelady also accepts drop-off donations and offers pick-up services.

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