(WIAT) — Chipotle Mexican Grill has announced its new “real change” feature on the Chipotle app and website.
This new feature will spotlight the Thurgood Marshall College Fund (TMCF) and allow customers to raise money for a college education.
According to a press release from the food company, Chipotle will partner with the TMCF to utilize its Talent Sourcing Program to identify and develop diverse talent. From Aug. 6 to Aug. 23, customers can round up their change to the next highest dollar amount using the app or website to raise money. Chipotle’s aim with this initiative is to help drive change for the Black community and ease access to a college education for its employees.
TMCF President and CEO Harry L. Williams released a statement expressing the organization’s gratitude for the collaboration.
“Chipotle’s strong support of our mission will help us continue the critical and necessary work of ensuring that students have access to higher education and new career opportunities,” said Williams.
In June, Chipotle pledged $1 million in support of organizations advocating against systemic racism, beginning with a commitment of $500,000 to the National Urban League.
Chipotle said after the introduction of the new feature on Chipotle’s app, over 1.4 million guests have contributed an average of 45 cents with each order, raising approximately $1 million for the National Urban League.
Marissa Andrada, Chipotle’s Chief Diversity, Inclusion, and People Officer, said she is eager to see the level of achievement.
“Cultivating a better world takes commitment from all of us and I’m encouraged by the accomplishments to date and eager to see how much more we can achieve together,” said Andrada.
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