Get ready for pumpkin spice seltzer

Business

(Bud Light Seltzer)

October 02 2021 06:00 pm

ST. LOUIS (KTVI) — Seltzers have been steadily gaining popularity. Pumpkin spice season is upon us. Now Budweiser will merge the two in a “Fall Flannel” Bud Light Seltzer variety pack.

The variety pack includes three new flavors and along with apple crisp, an old favorite.

  • Bud Light Seltzer Pumpkin Spice – pumpkin, cinnamon, nutmeg, and vanilla flavors
  • Bud Light Seltzer Toasted Marshmallow – marshmallow and chocolate flavors
  • Bud Light Seltzer Maple Pear – maple syrup and pear flavors
  • Bud Light Seltzer Apple Crisp – apple pie

“We’re excited to bring our limited-edition Fall Flannel variety pack to the market, giving consumers a new innovation that is inspired by the season and perfect for all autumn occasions,” Bud Light’s Vice President of Marketing Andy Goeler said.

The variety 12-pack comes in a plaid design and will be available nationwide from Sept. 6 through the end of October. The seltzers are 100 calories and 5% ABV.

Copyright 2021 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

TRENDING STORIES