BURLINGTON, VT. (WIAT) — Ben & Jerry’s, the Vermont based ice cream maker known for releasing themed flavors, recently unveiled its “Pecan Resist.”
In a statement about the new flavor, Ben & Jerry’s said,
Today Ben & Jerry’s launched Pecan Resist, a campaign to lick injustice and champion those fighting to create a more just and equitable nation for us all. To lift up those who are leading the resistance to the current administration’s regressive agenda, Ben & Jerry’s is introducing Pecan Resist, a Limited Batch ice cream flavor celebrating the activists who are continuing to resist oppression, harmful environmental practices and injustice.
Pecan Resist will highlight four groups and movements focused on freedom, belonging, community, and justice. Color Of Change designs campaigns powerful enough to end practices that unfairly hold Black people back, and champions solutions that move everyone forward. Honor the Earth works on issues of climate change, renewable energy, and environmental justice with Indigenous communities. Women’s March is committed to harnessing the political power of diverse women and their communities to create transformative social change. Neta is one of the fastest-growing independent media platforms led by people of color along the Texas-Mexico border. Ben & Jerry’s is donating $25,000 to each organization and encouraging its fans to sign up, learn more and engage with each group at www.benjerry.com/pecanresist.”
The company also released a YouTube video.
The inspiration of the flavor came after the company announced the company felt that it “cannot be silent in the face of President Trump’s policies that attack and attempt to roll back decades of progress on racial and gender equity, climate change, LGBTQ Rights, and refugee and immigrant rights- all issues that have been the core of the company’s social mission for 40 years.”
The flavor is chocolate ice cream with white and dark fudge chunks, pecans, walnuts and fudge covered almonds. The flavor will be available at participating Ben & Jerry’s Scoop shops and on the Ben & Jerry website.