BIRMINGHAM, Ala. (WIAT) — This Thanksgiving, many grocery stores will be without a popular bread roll that has become a staple of many Southern households.
“Typically, we discontinue an item when it isn’t selling well, which is what was happening with the sausage rolls,” Kristy Gross, a representative from Sister Schubert’s consumer services department, told G&G. “So, we switched them out for the sausage pinwheels.”
According to G&G’s interview with Gross, the switch came a few months ago, but has been noticed more with the holidays coming up.
On the company’s website, many expressed their frustration with the decision to pull the popular sausage rolls, with comments like “Bring the Sausage Wrap Rolls back!” to “Lost Family Tradition” littering the page. The outpouring was enough that T. Marzetti Company, the parent company of Sister Schubert’s, responded.
“We understand how disappointing it is when a product you love is no longer available; we love our products as you do,” the company wrote. “However, in these challenging times we’ve had to make hard decisions and unfortunately the sausage wraps will no longer be available. We’re sorry our new Sausage Pinwheels are not as appealing to you. We appreciate your interest and hope you will love our other products.”
A spokesperson for Sister Schubert’s released the following statement to CBS 42 Nov. 22:
“We have seen and heard the recent, heartfelt response to our decision to discontinue Sister Schubert’s Sausage Wrap Rolls. It was a difficult choice that we had to make due to ongoing production challenges. We are honored that our customers loved the product as much as they did and we sincerely apologize that so many of our loyal customers are missing the Sausage Rolls on their tables.”
Sister Schubert’s was born in the kitchen of Patricia Barnes, who grew up in Troy and used her grandmother’s recipes to start her company in 1992. It is run out of Luverne.