BIRMINGHAM, Ala. (WIAT) - Since the Magic City Classic first started 72 years ago, it’s been held at Legion Field. As far as most people are concerned, it’s going to stay there.
“It’s been a tradition for a long, long time,” said District 7 Councilman Jay Roberson. “I’ve fortunately had the chance to come out and play in that game for three years as an old, scraggly quarterback, and it always means a lot to come back with my family and friends and support those two schools.”
Those schools, Alabama State and Alabama A&M, are set to participate in the Magic City Classic again this year. Roberson isn’t alone in his appreciation for the game, though. More than 60,000 fans pack the stadium each year, and the tailgating experience outside is always an experience. Plain and simple, the game is a way for Birmingham to generate money.
But some wonder if the cash cow that is the Magic City Classic could stop bringing in money. Roberson doesn’t think so.
“The Classic’s not going anywhere,” Roberson said. “There is no other city that can accommodate the Magic City Classic.”
Officials with the game agree. They say Birmingham is their top and only choice.
“We’re in the final stages of wrapping up a contract extension for the next five years,” said Gene Hallman with the Alabama Sports Foundation.
While everything has not yet been finalized, Hallman says the numbers just work.
“The dollars raised in the biggest city in Alabama, which is Birmingham, far exceed what couldn’t be raised in any other city of Alabama,” Hallman added.
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