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October 13, 2008
 
The Effect of Negative Campaign Ads
by Shanisty Myers

CBS 42 News
2008-10-13 21:03:35.0
 
With three weeks left to go in the general election, candidates are working hard to get last minute ads out. 

The road to the polls is in the homestretch political ads will continue to flood the airwaves, but obviously not all of those are positive.

Political Communications Expert Larry Powell says, "The congressional campaign on Mike Rogers seat has seen a whole lot of negativity from both sides."

Powell says mud slinging is a tough tactic to use when running for office.

"Whenever a person decides to do this they have to walk a fine line, because they don't want the negative to stick to them as a mud slinger."

With three weeks left to go until the election, the question arises are these ads going to be getting more aggressive? The answer to that is determined by the voters.

Heather and Ivan Adan both plan on voting in the upcoming election they share the same opinion on political badgering and just try to ignore it.

Heather says, "I don't think it's getting the point across, the point is to get these people out there to vote and that's not doing it, that's just getting annoying."

Ivan says, "Obama and McCain they are making all the other leaders on the local level do the same thing, run negative ads about the opposition."

Professor Powell says to expect the negative ads to continue until the final week of campaigning, then, within the final days before the election.

Candidates will want to get one last positive message on the air waves.

 

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