Tuscaloosa, Ala. (WIAT) - Coach Anthony Grant sent a powerful message to his team after their fourth conference loss to South Carolina.

Two things that really stood out. Grant said, "we're playing an entitled brand of basketball. Winning is not the priority."

What other priority is there on this team besides winning? It will be interesting to see how his players respond to his statements on Saturday at home against Arkansas.

The tide hopes to end it's current four game losing streak and their confident they can do so.

Arkansas has won two of their last 3 games. Their led by point guard BJ Young. They are 0-5 on the road.

If the Crimson Tide losses to Arkansas, at best they will be 11-5 in the SEC. Last year they finished 12-4 in the conference. There is still time for them to turn their season around.