WASHINGTON, D.C. - The U.S. Consumer Product Safety Commission and Health Canada, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product. Consumers should stop using recalled products immediately unless otherwise instructed. It is illegal to resell or attempt to resell a recalled consumer product.

Name of Product: Love.Hugs.Peace lapel pins

Units: About 26,500 pins in the United States and 2,200 in Canada

Importer: Build-A-Bear Workshop®, of St. Louis, Mo.

Hazard: Surface paints on the lapel pin contain excessive levels of lead which is prohibited under federal law.

Incidents/Injuries: No injuries have been reported.

Description: The 1.5 inch lapel pin features graphics of a heart, bear head, and peace sign all positioned in front of a globe. The words “Love.Hugs.Peace.” appear at the bottom of the pin.

Sold by: Build-A-Bear Workshop stores nationwide and online at www.buildabear.com from July 2009 through October 2010 for $3.50 in the US and $4 (CDN) in Canada.

Manufactured in: China

Remedy: Stop using the lapel pins and return the lapel pin to any Build-A-Bear Workshop store to receive a $5 store coupon. If it is not possible to return the pin to a store, you can contact the company for alternate instructions on receiving a refund.

Consumer Contact: For additional information, please contact Build-A-Bear Workshop toll-free at (866) 236-5683 between 8 a.m. and 6 p.m. CT Monday through Friday, between 9 a.m. and 4 p.m. CT Saturday, or visit the company’s website at www.buildabear.com