Purebred & Pound Puppy Ad Controversy

Reported by: Melissa Crabtree
Updated: 2/14 8:00 pm

Related Stories:

Set Text Size SmallSet Text Size MediumSet Text Size LargeSet Text Size X-Large

JASPER, Ala. (WIAT) - The Westminster Kennel Club Dog Show is  underway ... a glimpse at the very best pure breeds in the  world.

However a bit of controversy this year with the show cutting ties with  longtime sponsor, Pedigree, because of their sad pound puppy commercials.

Supporters say the ad campaign controversy is actually helping bring  more attention to the animals that need it. 

Workers at the Walker County Animal Shelter say these are just the kind of  images people need to see.  The shelter takes in 20 animals a day ... and  will put down at least sixty this week alone.  Out of the five thousand animals  brought in this year ... workers say only about five hundred will be adopted ...  the rest euthanized.

Meanwhile, the Kennel Club says they want viewers to  associate their show with a celebration ... not scared and lonely pound puppies.  But Pedigree stands by it's adoption message, saying their graphic ads force  people to not look away from the problem ... four million animals left in  shelters each year.

State wide an estimated 150-thousand animals will be taken to shelters  this year ... about 120-thousand will be euthenized.

All of the dog's seen in Melissa's story at the Walker County Animal Shelter  are available for adoption.  The shelter is located on Birmingham Avenue in  Jasper.  205-221-6621

Pedigree Foundation information www.pedigree.com

Share
0 Comment(s)
Comments: Show | Hide

Here are the most recent story comments.View All

No comments yet!

Interact with CBS 42






Vets Run to the Wall
Over 600 road warriors are making the 2,800 cross-country motorcycle ride to the Vietnam Memorial, but first they had to make a very important pit stop in Alabama. Video Video

Inergize Digital This site is hosted and managed by Inergize Digital.
Mobile advertising for this site is available on Local Ad Buy.



© 2012 New Vision Television | Site Map | Terms Of Use | Privacy Statement | Copyright & Trademark Notice | FCC Compliance